The objectives were:
As the project grew, the brief evolved. 3 sets of strong designs were created from initial ideas to finalised concepts. Together with the marketing executive, I carefully refined designs and we put forward one of the concepts "progressive steps". In addition we created the new updated calenders as an alternative.
Brand management and hierarchy played an important role in the development of concepts - absolutely every decision was well thought and reasoned to meet the objectives and optimise the space for the small logo/calender on the updated packs.
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