The idea behind #pimpyourchoc was to create a buzz around hot chocolate toppings at Easter time (finishers of the race win a free galaxy hot chocolate). Creating a viral campaign to get runners to send in their hot chocolate topping photos, the more creative the better!
In keeping with this idea, I created these social media adverts. The designs use vibrant colours and fun toppings held inside Easter eggs to start peoples imagination going! Crushed candy, chocolate chips, marshmallows, and more! Fun, colourful, effective.
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