The brief specified that the text content must say "For the chance to win exclusive prizes, join in the fun, or find out more information please visit...", I therefore looked at playful ways in-line with Decathlons existing identity to deliver this message.
The 'text bubble' design communicates this message in a clever but simple fashion. The design was duplicated in three different formats for exposure across the store (including a computer work station cover, large wall poster, and hanging double-side posters as pictured).
Feedback from the store "they love it".
Share this page: