Holmfirth Yorkshire United Kingdom
Huddefsfield Yorkshire United Kingdom
Leeds Yorkshire United Kingdom

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The brief specified that the text content must say "For the chance to win exclusive prizes, join in the fun, or find out more information please visit...", I therefore looked at playful ways in-line with Decathlons existing identity to deliver this message.

The 'text bubble' design communicates this message in a clever but simple fashion. The design was duplicated in three different formats for exposure across the store (including a computer work station cover, large wall poster, and hanging double-side posters as pictured).

Feedback from the store "they love it".

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A B CREATIVE, BRAND DESIGN, LOGO DESIGN, BRANDING, IDENTITIES, BRAND STRATERGY, BRAND POSITIONING | Huddersfield, Holmfirth, Leeds, West Yorkshire


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