Decathlon Sports Megastore's human resources director commissioned two booklets by idePoP® for employee use. The purpose was to deliver booklets that not only reinforced their existing brand identity, but embodied their motto "ACTIVE CAREERS, FOR ACTIVE PEOPLE" and their contents.
For cover pages I created two striking ACTIVE sporting figures compromising of key messages from the booklet, cleverly highlighting its contents. The designs both focused on promoting the information provided and employee brand. This was achieved through careful selection of colours, typefaces, layout and style.
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