This exciting project really started from a simple idea, that we developed to build a strong impactful identity. The name 'unlock' came from our initial concept work and ideas as we discussed designs at the early stages. We then worked on how/where the logo would be presented and what contents it must have. It was clear that we needed to combine a communicate a number of things:
Every detail of the final was carefully thought out to be sure that it met this criteria.
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