Boux Events is a newly created events company based in Staffordshire.
Perhaps the biggest challenge of this project was to assign meaning to the name 'boux' and give this new business a strong foothold as it continues to discover its unique selling points at the start of their journey. From research it was clear, most people seeking event management are concerned with 2 main areas: the quality of managment (cost control, reliability) and how enjoyable the event will be (fun, interactive).
The abbreviation 'BE' for Boux Events gave a great opportunity to directly address this, and use the logo to intruct potential customers. For example: 'BE assured', 'BE happy', 'BE adventurous' - all telling you the customer what you will receive (in this case a reliable, fun, creative event). This clever play on the name is supported visually with:
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