What can you expect?
Design that considers everything: competitors, markets, your USP's.
The best designs have an understanding of the business they represent, not just visual aesthetics. This is always the first priority - for me to know the target market groups, unique selling points/competitive advantages, present & future challenges, customer behaviours. This will help dictate the design process and how the project is approached.
Lots of creativity, informed decisions and unrivalled attention to detail.
Carefully calculated decisions alone aren't enough, a successful identity has to have a number of ingredients. Their needs to be a high level of attention to detail - every consideration should have reason. The outcome needs to be 'future-proof' - any identity needs to be flexible and forward thinking so it can evolve with changes in business or the market. Perhaps the most important ingredient is CREATIVITY, a spark of genius to seize an opportunity!
An effective & flexible set of designs.
An identity is more than simply a singular logo, its all the unifying visual components. When we think of a logo, we must also think of how/where it will feature and how it can adapt but remain consistent. For example: how will it appear on social media? how will it look when small? The set of designs need to be adaptive and strongly communicate the businesses values in order to be effective.
I'll get to know you and what you're about! My goal is to build a strong long-lasting relationship and develop a in-depth knowledge of your market, so we can make very good informed descisions throughout the design process.
No design is the same - why would it be? Everyone has needs that are unique. We face different challenges and different opportunities. A huge amount of creativity and hard work goes into every design so you can be sure that it will be very effective.
From start to finish, I'll keep you involved and I'm alway readily available to cater for your needs. After careful selection and development of design(s) every detail is checked against the brief and 'no stone left unturned'. The design is perfected to the Nth degree with fantastic results, see for yourself.
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